"strong is the new skinny"

In 2013 “nothing tastes as good as skinny feels” (Kate Moss) was replaced with “strong is the new skinny.” Images of models sipping green juice and working out became far more common than those of models smoking and drinking. Instagram accounts and blogs that encourage this healthy lifestyle have a huge following, some getting into the hundreds of thousands.



Julia and Libby

 are two of my fave lifestyle blogs while

Kayla Itsines

 provides some serious workout inspo. 2013 was the year where we saw clean eating over no eating, muscles over bones, and wellbeing over size. 

This change in thinking has also had an impact on fashion and style. Whether the surge of active wear in the fashion industry has been influenced by the “strong is the new skinny” mentality or been the influencer is debatable. Regardless of what came first, one thing is for sure – The fashion industry is currently coveting all things sporty and I think this is a ‘trend’ (can we even call it that?) that’s here to stay.

If you don’t quite know what I’m talking about I will give a few examples. The sport luxe trend continued to rear it’s head at many a fashion week throughout the year – Sneans (sneakers and jeans) were particularly on trend. We saw sports bras and running shoes paired with high-end fashion items both on bodies and in store (in NZ we saw Nike footwear being stocked at places like



Good as Gold


Area 51

 – to name a few).

2013 also saw an increase in the availability of fashion forward active wear. New labels such as

The Upside

 by Jodhi Mears and

First Base

 joined old favourites such as

Lorna Jane


Adidas by Stella McCartney


Lulu Lemon




In early 2013 the launch of


 (an online boutique purely for active wear) showed us exactly how cool work out gear could be – Seriously, check out the labels they stock! Stylerunner was then honoured with the label “the net-a-porter of fitness” by Harper’s Bazaar Australia in November. Whether working out or not, wearing workout wear has never been cooler.

So, as we begin to implement our New Years resolutions to be fit and healthy in 2014, we can revel in the knowledge that we will also be fashion forward in the process. 

As a side, I found so many pictures for this post that I thought I would divide it into two - Here's part 1:

Images: Vogue Australia, Adidas by Stella McCartney, The Upside, RUSSH Magazine, Madison Magazine, @elle_ferguson, @jenhawkins, @sporteluxe, thisisfirstbase.com.