Meet Erica - a Wellingtonian at heart who currently resides in Sydney. By day Erica works in the market research/insights space of a recruitment company, by night, she runs The Scoop List. The Scoop List is an online source which features and profiles Erica's pick of Australian fashion and lifestyle bloggers, while also providing bloggers with an outreach and referral service. And just to further confirm that she is on to a winner with The Scoop List, Sydney based advertising agency William Hast has recently announced that it will be sponsoring the site - So, if you haven't already, check it out - It's just going get bigger!
How do you afford your wardrobe?
Who are your style icons?
"I have a diverse mix of style icons;
Elin Kling - her style is effortlessly cool, I love it. She's also a great role model and inspiration. She's talented, hard-working and always stylish
Olivia Palermo - every time I see a picture of her, I want her entire look. She always does it for me!
Sara Donaldson - Sydneysider - Blogger behind Harper and Harley."
How do you keep up with the latest in fashion?
Check out the E approach here.
What items are currently on your wishlist?
"Amsterdam-based label Filling Pieces - I am obsessed with their Low Top Croc Embossed sneakers in beige. I'm also still looking for a perfect pair of black ankle boots for Winter (I am running out of time, Winter is nearly up!) I am, however, going to be in New York in Winter so I will still get use from them if I get them soon. Can never have too many shoes!"
What item could you not live without?
What was your thinking behind starting The Scoop List?
What are your goals with The Scoop List moving forward?
While you make it clear on your site that The Scoop List does not manage blogs, is this a direction you could look at taking in the future?
Images: @ericallorico and thanks to the gorgeous girl herself.