monogram movement.

I am far beyond the age where my mum has to label my clothing so that I don't lose anything, but I actually think I need to start labelling my clothing again anyway.  Not because I am a forgetful kid, but because I want to join the cool kids.  Initials are everywhere - Put them on a tee, clutch, handbag anything.  Monogramming is no longer limited to Louis Vuitton luggage (although give me that too).  A lot of labels are now offering it to personalise your purchase - It's a great way for brands to add value.  So if you're a brand, get on board and if you're a customer, make the most of it.


Images: @rozalia_russian, @elle_ferguson, margaret_zhang, Aje,